Scan your way to success

Mobile phones are revolutionising ecommerce and retail. With over 57%[1] of Australians possessing a smart phone a mobile friendly website is becoming critical to business success.

So how do you link your traditional promotions to mobile technology, QR codes.

QR codes, the square barcodes you can scan with your Smart Phone to get more information can be found just about everywhere. You'll find them in shop windows, magazines, flyers, billboards and just about everywhere where you see advertising. Why should they be limited to scan for information? 

Why not scan to buy?

Using ezimerchant it is very easy to make your advertising transactional. Every product you create in ezimerchant comes with a transactional QR code.

Step by step guide

1. Create an ezimerchant account by signing up for free at www.ezimerchant.com

2. Click the Products menu

3. Click Add to create your product

4. Enter product details such as name, description and price

5. Click the Buy Button tab of the product, where you will find the QR code.

6. Click the QR code to get a downloadable image

There are 2 possible actions for the QR code. Straight to checkout (the default) or add to cart. To change to add to cart, click the "change how this works" link to change the behavior. You would use add to cart if you are using more then one QR code in your advertising.

The cart and checkout provided by ezimerchant is highly optimised for mobile devices, so your QR code is immediately ready for use.

[1] Smartcompany 17 May 2012