eCommerce has gone mobile?

The rise and rise of mobile commerce continues to astound most people in the ecommerce and retail sectors. Mobile phones have created and destroyed fortunes in the telecommunications industry and are in the process of doing the same in retail.

The numbers are amazing, just about everybody in the western world has a mobile and the penetration of phones in developing countries is not far behind. 

eBay Australia reports to sell an item every 2 seconds and a vehicle every 8 minutes through a mobile phone. While eBay have developed sophisticated mobile apps there is no doubt all merchants are experiencing higher sales via mobile particularly when they have a mobile friendly site.

PayPal recently reported mobile sales on Black Friday to Cyber Monday increased 196% on the same time last year.


Email is still the key driver of traffic to the mobile, which makes senses as promotional emails to merchants existing customer base drivers most ecommerce sales and most consumers now read the majority of their personal emails on their mobile.

The question for your business is not, if I build a mobile site will they come but how much money am I missing out on everyday by not having a mobile site. So how prepared is your business for the mobile revolution?

ezimerchant provides all version 5 merchants automatically a mobile friendly site. Just like a standard website merchants have the ability to make changes to their mobile site either with the assistance of their developer or ezimerchant.

This rapid mobile sales growth is quickly being surpassed by ecommerce growth activity on tablet devices. I predict that in a few years tablets will be the main device used by consumer to conduct ecommerce. 

As consumers continue to blur the lines between offline and online commerce, being online is not longer good enough. You need to also go mobile.