How shopping comparison engines can help grow your sales

Maximise your customer reach and boost sales by listing your products with a shopping comparison engine. Comparison engines were one of the earliest ecommerce tools developed but provide a highly effective way to drive leads and sales.

The benefits to your business if using a comparison engine service include:

1. Increase product reach

These services generate significant traffic and promote their service to attract customers. In addition some services run affiliate programs where your products are published onto a range of leading Australian websites. For example, GetPrice run the ninemsn shopping site.

2. Quality leads

These services tend to attract high quality customers who are close to making a purchase, the perfect lead.

3. Pay per click

Most of these services work on a pay per click basis so you only pay for results. Your budget is therefore never too small.

The myth of comparison engines

Many merchants think comparison engines only attract price conscious customers who are solely looking for the lowest price.  While price is always an important attribute most customers visiting the sites are looking at a wider range of criteria before making the purchase decisions, from brand reputation, to customer reviews to shipping times.

It is often the time poor customers that visit these sites to quickly assess the best solution for their needs.

Using the Data Feeds

To use a shopping comparison engine you need a provide these companies with a data feed of your product information. ezimerchant has worked with a number of the leading comparison engines to make it easy for you to connect with their services.

As part of your ezimerchant service, ezimerchant dynamically keeps all of the Data Feeds up to date, ensuring your listings are populated with your latest information and you obtain the best possible conversion rates.

What comparison engines does ezimerchant support

ezimrchant support the following comparison engines: Shopping.com, GetPrice, MyShopping.com.au, Shopmania, Clix Galore, Shopzilla, Nextag and Yahoo Product Submit.

How do I connect to the comparison engines

ezimerchant’s automated feed are located within the Data Feed tab. 

Once you have logged into ezimerchant admin you go to Marketing and then click on the Data Feed tab. All you have to do then is copy and paste the appropriate feed URL and paste this into your comparison engine service.